This guideline is in place to help Momentum brand them further into equality for the nation. My momentum campaign revolves around an equality branding which can be recreated by the organisation's campaigners and followers as well as being adapted to suit the context. The idea of this is to cause the logo and organisation itself to reach out to the 99% of people who are not currently in a political party.Based on the aim's and objectives, I've developed not only the logo but a guidelines publication. Which follow's this and gives campaigners and audiences what the brand stand for, and how the branding should parallel the organisation's beliefs.
Branding/Identity, Editorial, Typography, Ethos
Harrison Plowright - Plowrighth@gmail.com - 07778334082 - Harrisonplowright.com